Storytelling, concept & brand strategy for e-commerce startup
Product Design UX/UI Design Business Design Market Analysis Product Strategy
TEAM
Team of 5
TIME
2020
Paunn, an EU-based e-commerce startup, aims to establish a strong brand presence by offering fine gold jewelry crafted in India, positioning itself as a premium yet accessible choice in the fine jewelry market.
The design challenge is to highlight the unique craftsmanship and luxurious appeal of the jewelry, while targeting modern women who appreciate minimalistic and contemporary designs inspired by Indian aesthetics.
SIMPLIFIED CHECK-OUT
LANDING PAGE
The goal was to inform users about the brand and spark their interest to subscribe to the newsletter.
Before launching the brand, we created a landing page for customers arriving from various marketing touchpoints.
In the first section, we introduced the brand and its value. The subsequent section of the page incorporated gamification to encourage users to sign up for the newsletter.
As a co-founder of the startup, I was actively involved in devising business and marketing strategies, among other roles. This project played a pivotal role in my decision to pursue a Masters in Entrepreneurship and Digital Transformation. Project is currently stalled.