Feature Innovation for Premium Refrigerators in the Indian Market
A global home appliance company approached us to identify three low-cost, high-impact features for their premium Side-by-Side refrigerators, specifically tailored to the Indian market.
My Role
Core UX Research & Concept Design (Team of 2)
Strategic Designer role at N+P Innovation Design GmbH
My Impact ✨
Being Indian in a European design team helped me bring cultural context and interpret subtle lifestyle nuances of the target users, which shaped more grounded insights and concept directions.
Industry
Consumer Electronics
Duration
4 months
We followed an Adapted Double Diamond framework enriched with Lean UX elements to balance structured exploration with rapid feedback loops. This allowed us to move quickly from research to concept validation while ensuring ideas were grounded in real user needs.
